UNFILTERED

This project focuses on trend forecasting within the field of cosmetic surgery, analysing the growing demand for aesthetic procedures and injectables, and examining the social, cultural, and media-driven factors behind their rise. It explores shifting beauty standards, digital influence, and consumer behaviour to understand why these procedures are increasingly normalised. Supported by mood boards, key words, and video production, the project translates research into a strong visual and conceptual narrative, combining analytical depth with creative direction.

Black and white image of a woman with short hair, back facing the camera, holding her shoulders. The text reads 'UNFILTERED' and 'BEAUTY BEYOND THE BIAS'.
A graphic with three portraits of diverse women, each with unique skin tones and features. The left woman has short, dark hair and is makeup-free. The middle woman has long, blond hair and a neutral expression. The right woman has dark hair in a bun,
Two portraits of diverse women side by side; the left woman has pale skin, platinum blonde hair slicked back, and wears a black jacket with a white shirt and black tie, surrounded by multiple ear piercings with star-shaped earrings. The right woman h
A presentation slide titled "Consumer Group" with text about conscious millennials and their engagement in body positivity and fashion brands. The slide includes four photos of diverse women in various poses, emphasizing body diversity and confidence
Collage of images and headlines about beauty, Botox, fillers, aging, and cosmetics, including photos of women with different facial expressions, makeup application, and age differences.
World map with photos of women representing different countries: U.S., France, Sweden, South Korea, South Africa, Brazil, and Australia, each connected by lines to their respective locations.