Beleganza

This project presents the creation of a new womenswear brand, developed from initial concept to technical execution. It includes trend forecasting, market positioning, and creative direction, followed by the design of a cohesive women’s collection. The development process covers concept ideation, fabric and silhouette selection, detailed technical sheets, and construction guidance for each piece.

Fashion sketch of a woman’s dress with a fitted white top, walnut-colored patterned fabric, satin twill blouse, and a ruffled skirt, accompanied by descriptive text about the design.
Technical drawing of a women's dress with measurements and fabric details, including front and back views, a floral embellishment, and laundry symbols.
Drawing of a pink sleeveless A-line dress with a front button closure and a square neckline, shown from both front and back views, with descriptive text about the dress's material and design elements.
Technical drawing of a women's dress with front and back views, including detailed measurements and annotations, on a design sheet from the brand Beleganza.
Sketch of a wide turquoise skirt with pleats and a high waist, accompanied by descriptive text about the skirt's style and design.
Technical sewing pattern for a women's skirt named Daphne by Beleganza, Summer 2024 collection. The pattern includes front and back views with detailed measurements, annotations, and sewing instructions. It features high waist, side pockets, belt loo