This project seeks to investigate and communicate a significant macro trend that is shaping the UK mass market sector through the production of a concise promotional video. The identified macro trend, titled "Unfiltered: Beauty Beyond the Bias," will be explored in detail, providing a thorough overview of its implications and relevance to contemporary consumer behavior and market dynamics. Additionally, the project will incorporate visual inspiration through the creation of mood boards, aimed at capturing the aesthetic and emotional essence of the trend.